Integrated Project Plan

Integrated Project Plan Marketing Model Nov 16, 2018 in Coursework Four Components for Project Work An integrated project plan contains the data that support what the project want to achieve, how it intend to achieve its goals, who is to be involved in ensuring it achieve, its plans and also how much is to be used during the operations of the project. Marketing mix model is one of the most effective of a kind that have stood up to the test of time. This model has four components that help each project owners and implementers to effectively develop their project work. This integrated project plan maximizes the probability of achieving the project objectives using these four components. Marketing refers to the process by which value of goods can be transferred to consumers through making them consume the product. One of the key factors to consider during marketing while using the 4ps marketing model is the product. Every organization must keenly make products constantly demanded by consumers; in the case of this project the key product that the project wants to offer to its customers is massive entertainment. The project plans to organize a fun and enjoyable event with a sole aim of rising up additional funds. When the invited and expected customers get entertained on that specified fun day, they will derive an emotional and leisure satisfaction. The satisfaction from the attendance serves the same purpose with the pleasure that customers get when they consume a specified product in the market.